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BY PETE BENNETT ■ MARCH 23 ■ 8 MIN READ

Improving learning retention with video

One of the biggest challenges of e-learning is low learner engagement, which can result in lower knowledge retention. The simplest way to overcome this is to add video content to your eLearning.

Video is a popular technique used in e-learning to increase learner engagement and improve knowledge retention. This paper explores the effectiveness of video in improving learning retention and provides examples of how video can be used in e-learning.

Where video has its benefits

Video is a powerful tool that can be used in e-learning to improve learner engagement and retention. According to a report by Panopto, learners are more likely to watch videos than read text, with 71% of learners watching more than five hours of educational videos per week (Panopto, 2019). This is because video content can be more engaging and visually appealing than text-based content, which can lead to higher knowledge retention.

Video content can be used in e-learning to explain complex concepts, demonstrate procedures, and present case studies. For example, a video tutorial can be used to explain how to use a particular software, while a case study video can be used to illustrate how a particular concept is applied in real-life situations. These types of video content can be more effective than text-based content because they can simplify complex concepts and make them more engaging and memorable.

Video content can also be used to personalize the learning experience by catering to different learning styles and preferences. For example, visual learners may prefer to watch videos, while auditory learners may prefer to listen to audio recordings. By providing video content, e-learning courses can cater to different learning styles and preferences, which can lead to higher engagement and retention.

Moreover, video content can also be used to make learning more interactive and engaging. For example, a video quiz can be used to test learners’ understanding of the content presented in the video. Video quizzes can be effective because they require learners to actively engage with the content, which can lead to higher retention.

Examples of Video in E-learning

1. Tutorial Videos

Tutorial videos can be used to explain how to use a particular software or how to perform a specific task. These types of videos are effective because they can simplify complex concepts and make them more engaging and memorable. For example, a tutorial video can be used to explain how to use Photoshop to create graphics.

2. Case Study Videos

Case study videos can be used to illustrate how a particular concept is applied in real-life situations. These types of videos can be effective because they can provide learners with a better understanding of how the concepts they are learning are applied in real-world situations. For example, a case study video can be used to illustrate how a particular marketing strategy was implemented in a real-life scenario.

3. Interactive Videos

Interactive videos can be used to make learning more engaging and interactive. For example, a video quiz can be used to test learners’ understanding of the content presented in the video. Interactive videos can be effective because they require learners to actively engage with the content, which can lead to higher retention. And don’t forget the power of bespoke e-learning animation solutions.

Why you need to add video to your eLearning…

Video is a powerful tool that can be used within bespoke e-learning design to improve learner engagement and retention. Video content can be used to explain complex concepts, demonstrate procedures, and present case studies. Video content can also be used to personalize the learning experience by catering to different learning styles and preferences. Moreover, video content can be used to make learning more interactive and engaging. E-learning courses should incorporate video content to increase learner engagement and improve knowledge retention.

As e-learning continues to evolve, it is essential to continue to explore and implement effective methodologies and techniques, such as video, that promote learner engagement and knowledge retention.